Evaluate Your Identification and Enrollment Efforts
- Are we screening and testing enough of our population to find people who are at high risk for developing type 2 diabetes and eligible for the program?
- Are we enrolling employees who are eligible for the program?
Identification and Enrollment Goals
Setting a Goal Date for Identification and Enrollment Efforts
Consider several factors for setting goal dates. Use your desired benefit launch date as a starting point for developing your timeline. Add in your planned screening events and your enrollment window. Determine whether the enrollment period is set or occurs on a rolling basis, considering that enrollment can’t occur until after employees are identified as eligible via screening or testing.
Other key considerations include:
- Factor in time it will take for others involved to complete their work (e.g., approval processes, employee communications).
- Determine how you will access and the length of time it will take to review claims data, as needed.
Quantifying Your Identification and Enrollment Goals
Consider your identification and enrollment process as a funnel. Begin with your entire benefits-eligible population and encourage as many as you can to get screened or tested for prediabetes. Use the screening results to determine the total number of employees eligible to participation in the National DPP lifestyle change program. Refine your employment goals based on the number of eligible employees.
Consider the following questions to help set your goals:
![](https://healmatwork.org/wp-content/uploads/2022/09/7_2-Funnel-1024x932.png)
- What percentage of your total population do you aim to screen or identify through testing for prediabetes? In the next year? In the next 3 years?
- What percentage of those identified as eligible do you aim to enroll in the National DPP lifestyle change program? In the next year? In the next 3 years?
Consider Your Planned Identification Strategies
In step 4, you decided which approach you would use to define and identify who would be eligible for your program offering. This decision will influence how many of your employees and beneficiaries you will screen, test, or screen and test. This number will drive the total number of people you reach who meet the eligibility requirements to participate in the National DPP lifestyle change program. In step 4, we asked you to:- Define those who are eligible by risk group, population type, and rollout strategy.
- Select your planned identification methods.
- Define your total benefits eligible population.
- Estimate the number of National DPP eligible participants
Consider Your Planned Recruitment and Enrollment Strategies
Your recruitment and enrollment efforts will help eligible employees and beneficiaries learn about your program and sign up for it. These efforts will include your promotion strategy, your communication strategy, and your supporting enrollment events and activities. In step 5, we asked you to:- Describe your recruitment and enrollment strategy.
- Identify your communication materials.
Select Appropriate Metrics
Leading Metrics to Consider
Consider the following metrics to support your identification goals. Expand the three metrics below to see how each is defined.- The total number of people screened through the CDC Prediabetes Risk Test who are eligible to receive employer benefits, regardless of National DPP lifestyle change program eligibility.
- Healm will use this number to calculate Percentage Screened, defined as the total percentage of people screened through the Prediabetes Risk Test who are eligible to receive employer benefits, regardless of National DPP eligibility.
- This number is calculated by dividing the number of people screened by the total population of people to whom employer benefits are potentially made available. This number is multiplied by 100 and expressed as a percentage.
- The total number of people tested for prediabetes through a blood test (by measuring A1C levels, by taking a fasting plasma glucose test, or through an oral glucose tolerance test) who are eligible to receive employer benefits, regardless of National DPP eligibility.
- Healm will use this number to calculate the Percentage Tested, defined as the total percentage of people tested for prediabetes through a blood test (by measuring A1C levels, by taking a fasting plasma glucose test, or through an oral glucose tolerance test) who are eligible to receive employer benefits, regardless of National DPP eligibility.
- This number is calculated by dividing the number of people tested by the total population of people to whom employer benefits are potentially made available. This number is multiplied by 100 and expressed as a percentage.
- Healm can calculate the total number and percentage screened, tested, or screened and tested.
- The total percentage of eligible people who are enrolled in the National DPP lifestyle change program.
- This number is calculated by dividing the number of National DPP eligible people who enrolled in the program by the total number of National DPP eligible people. This number is multiplied by 100 and expressed as a percentage.
- The total number of employees who have ever been enrolled in the National DPP lifestyle change program, regardless of completion.
Other Metrics to Consider
In addition to broad goals and metrics related to your identification and enrollment strategies, you may want to track the marketing activities you use to promote your program. This type of information can help you refine and streamline your enrollment strategy over time. The Healm platform doesn’t gather this information, but we encourage you to collect data to help you monitor your progress in this area. The following metrics can be used to monitor your marketing activities:- The number of participants who enrolled in response to a specific marketing strategy.
- The level of engagement on a social media post.
- The amount of activity driven to your website.
- Participant feedback on how they heard about the program and why they decided to enroll.